From one island to another, Jamaican artist Ras Fraser Jr. teams with Hawaiian star Inna Vision in a sizzling new single — just in time for the end of summer! Originally released on August 23rd via Rebel Sound Records, “Never Give Up” is a horn-heavy ode to all the hardworking hustlers out there… and these two reggae heavyweights couldn’t meet this definition more.
Motivation may ebb and flow, but the grind must stay constant.
We’re all human…. we all have a hard time not taking setbacks and failures to heart. But what separates a true rockstar from the rest is the ability to get back up and get back at it. “Time come // When you think on givin’ up … when you want to call it quits,” sings Inna Vision. That’s natural, especially if your journey is “a million miles”, as RFJ puts it. You just can’t lose track of the destination once you’re on your way, even with unexpected detours. Hell, you might even enjoy the ride if you’re forced to take a scenic route or two.
And this message is only emphasized in the new video for the track by Rick Haze. Between Ras Faser Jr. and Inna Vision, the dynamic duo spout positive affirmations to keep on going despite those trying to “stop your glory”, dancing in a tropical paradise spliced with footage from one of their live shows together. The video stands as undisputed proof that you can make your dreams a reality — just as these two artists have done for themselves. However, even with their successes to date, there is so much farther to go; their journey is far from over!
So if you need a pick-me-up to grind out the rest of your year, look no further than the video for “Never Give Up”, premiering exclusively today with Top Shelf Music before hitting other outlets September 6th, 2024.
Ras Fraser Jr. links: Facebook | Twitter | Instagram | Apple Music | Spotify
Inna Vision links: Facebook | Twitter | Instagram | Website | Spotify
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