Emtee’s DIY 3 Album Hits 1 Million Streams Across DSPs. South African hip-hop sensation Emtee has once again proven his staying power and influence, as his latest album, DIY 3, hit an incredible milestone, clocking 1 million streams across digital platforms within its first 24 hours of release.
The album, released under his label Emtee Records and Empire Records, not only met but exceeded fan expectations, capturing audiences with its introspective lyrics and signature trap beats. Released on October 31, DIY 3 continues the legacy of Emtee’s DIY series, showcasing his growth as an artist while staying true to the themes of resilience and independence that have defined his career.
Known for his storytelling prowess, Emtee delves into personal challenges, triumphs, and introspection throughout the album, delivering a raw and authentic narrative that resonates widely with his audience. The album, which features collaborations with established names, seamlessly blends Emtee’s signature trap and melodic sound with fresh, innovative beats. Standout tracks such as “WAR” “Amanga” and “Keep It Real” have quickly emerged as fan favourites, driving much of the album’s initial streaming success.
Following a journey marked by frustrations and setbacks, Emtee is finally having the last laugh. Despite facing heavy criticism for the extended wait and frequent delays around DIY 3, it turns out The Hustla had been quietly perfecting something truly special behind the scenes. The album’s phenomenal success—reaching over a million streams on digital platforms in just one day—silences doubters and reaffirms Emtee’s commitment to his craft and his fans.
With the triumphant release of DIY 3, Emtee is already looking to the future. He has confirmed that another deeply personal album, titled Nairobi after his daughter, is in the works and set for release in 2025. Fans are buzzing with excitement over the announcement, knowing Emtee’s talent for infusing his music with personal stories and heartfelt messages.
