DJ Clen Talks Creative Process Behind His Album Too Viral: “I’m More of a Musician Than a DJ.” In the ever-evolving world of music, DJ Clen is breaking boundaries with his latest album Too Viral. Known for his impeccable skill in selecting beats, Clen’s artistic vision goes far beyond the typical expectations of a DJ.
In an interview on YFM, he reveals the behind-the-scenes process that shaped his unique sound and explains why he prefers to be seen as a musician, not just a DJ. “I’m very big on collecting beats,” says Clen, leaning into his creative passion. “I can listen to one beat for like two days straight, and I won’t even want to hear vocals. I just focus on the instrumental, analyzing who I could have on it.” This deep focus on beat selection drives the foundation of his music, allowing Clen to weave an intricate sound that resonates with listeners on a visceral level.
While many people may associate DJs with creating high-energy club anthems, Clen sees himself in a broader, more artistic light. “When people think of a DJ, they expect club bangers. If you hear a club banger in my album, just know that when I was making it, I wasn’t thinking of making a club banger. It was just the energy and the mood I was in at the time,” he explains. “It just so happens that the music naturally turned out that way.”
For DJ Clen, creating Too Viral was a journey of sonic exploration, one that allowed him to focus on the emotional landscape he wanted to convey. “So when I was doing this project, in terms of all the kinds of sounds, I had collected certain beat styles for it to sound sonically in the same way that it is now.” This meticulous curation of beats isn’t just about crafting a collection of tracks—it’s about creating a mood and experience for his listeners.
What sets Too Viral apart, though, is its overarching theme of joy. “If you listen to the album, it’s actually happy music, even on the R&B songs,” Clen says with enthusiasm. “It’s all about songs that make you feel good. I don’t want people to be sad when they listen to it.” In an era where music often gravitates toward darker themes, Clen’s deliberate choice to infuse positivity into every track is both refreshing and timely.
With Too Viral, DJ Clen proves that while DJs may be expected to drop the latest club anthems, they are also capable of crafting musical journeys that transcend the boundaries of the dance floor, leaving a lasting impact that goes far beyond the beat.
