Davido reacts as TVC plays his song in new studio

Afrobeat singer Davido has reacted with excitement after Television Continental (TVC) played his song Feel It in the background while showcasing its newly launched world-class studio at Eko Atlantic.

The television station took to X to share a sneak peek of its new studio, with Feel It blasting in the background as some of its staffers inspected the facilities. A fan of the station congratulated them on the new studio, prompting Davido to respond and call his song “a jam.”

Meanwhile, this development comes after Davido had previously slammed TVC for criticizing his comments about Nigeria’s economy in an interview. However, it appears that the singer has moved on from the incident.

However, a critic known as Itohan taunted Davido, stating that Feel It couldn’t be considered a jam due to its low ranking on Spotify. Despite the criticism, Davido’s fans came to his defense, hyping his song and disagreeing with Itohan’s assessment.