“Dry January” is getting changed by one thing much more trendy: half of Individuals say taking GLP-1 medicines is the subsequent massive wellness pattern.
The ballot of two,000 US adults discovered practically 1 / 4 (23%) at present use GLP-1s or have used them inside the previous 5 years.
And when requested if they might moderately ditch their GLP-1s or social media, over half (55%) mentioned they might moderately go with out social media than the medicines.
Regardless of GLP-1 use altering their dietary wants and habits, many recalled the meals they swear they will’t reside with out, even on their medicines: bacon, burgers, chocolate, pasta and pizza.
Commissioned by Smoothie King and performed by Talker Analysis, the research discovered the meteoric rise in GLP-1 use is a part of the nation’s bigger push for wholesome dwelling.
Smoothie King launched the analysis to highlight its GLP-1 Assist Menu and located that for the common American, “getting wholesome” has remained a constant precedence over the previous decade.
In truth, respondents reported well being targets as a part of their New Yr’s resolutions a median of six out of the final ten years.
However getting their decision to stay has been a problem for a lot of. Over half (51%) don’t discover it simple to comply with by means of on their well being targets, stating their wholesome habits solely are inclined to final for 15 weeks, on common, earlier than they begin to decline.
Forty-nine % of Individuals don’t really feel like they’re absolutely supported to achieve their well being targets, and 64% consider they’d have extra success if they’d higher assist.
A few of that assist, in line with findings, may come from getting an sufficient quantity of various vitamins.
Individuals mentioned they’ve modified their diets this yr to focus extra on protein (43%), fiber (28%) and wholesome fat (28%).
In truth, protein was the highest nutrient respondents mentioned they need to enhance their consumption of essentially the most, at 21%. Others need to enhance their consumption of vitamin B (14%), fiber (9%) and vitamin C (8%).
“This analysis underscores simply how central protein has turn into in at the moment’s wellness routines,” mentioned Claudia Schaefer, CMO, Smoothie King.
“With protein topping the checklist of vitamins Individuals need to enhance, we proceed to innovate with choices that give company a scrumptious, nutritious and handy technique to get 100g of protein in a single cease.”
The survey additionally revealed smoothies will be the simplest way for Individuals to fulfill their wants, as 4 in 5 Individuals drink smoothies — 12% every day and 19% no less than as soon as per week.
Two-thirds mentioned they’d doubtless drink smoothies to complement any dietary wants they could be missing. And practically half (47%) of people that drink smoothies agree dietary worth is crucial issue to think about when deciding on the beverage.
To get their dietary load, Individuals declare the “excellent” smoothie should include banana (52%), berries (48%), yogurt (45%), pineapple (37%), mango (32%) and peanut butter (27%).
Sixty % of GLP-1 customers consider their medicines have elevated how typically they drink smoothies, and 90% of these customers who’ve elevated their smoothie ingesting swear it’s been efficient in serving to them really feel nourished whereas on the medicines.
Three in 4 (76%) GLP-1 customers additionally claimed smoothies have helped them get the vitamins they want in a method that’s simple to devour when their urge for food has been suppressed.
“GLP-1 medicines are altering how individuals strategy diet, and we noticed early on that buyers wanted assist, not restriction,” mentioned Claudia.
“We’re centered on providing smoothies designed to assist individuals really feel nourished, energized and assured of their decisions as their wellness routines evolve.”
Analysis methodology:
Talker Analysis surveyed 2,000 common inhabitants Individuals who’ve entry to the web; the survey was commissioned by Smoothie King and administered and performed on-line by Talker Analysis between Dec. 17 and Dec. 19, 2025. A hyperlink to the questionnaire will be discovered right here.
To view the entire methodology as a part of AAPOR’s Transparency Initiative, please go to the Talker Analysis Course of and Methodology web page.
