When her fundraising father Captain Sir Tom Moore hit the headlines for his pandemic efforts, his daughter Hannah Ingram-Moore was never far from the spotlight.
But before that, she was “one of Britain’s leading business women”, according to her official website.
She is also described as a life coach and motivational speaker, with the site saying she has gained a “wealth of knowledge and expertise” from working over the years with well-known brands including clothing retailer Gap and high-end department store Fortnum & Mason.
Her story has been “one of business, family and leadership”, the website stated.
When Sir Tom soared to prominence as Covid-19 spread across the globe, Mrs Ingram-Moore – one of the veteran’s two daughters – often gave interviews and appeared in photographs and video footage taken by the media as her father’s charitable efforts captured the imagination of a locked-down UK.
She spoke of the “richness of living in a multi-generational household”, having asked her elderly father to move in with her family in their property in Marston Moretaine, Bedfordshire – on the lawn of which he completed his 100 laps, raising £38.9 million for the NHS.
Alongside her chartered accountant husband, Colin, Mrs Ingram-Moore co-founded business recruitment agency Maytrix and both are co-directors of private limited company Club Nook.
Mrs Ingram-Moore accompanied her father to the regal surrounds of Windsor Castle in the summer of 2020 to see him knighted, and took a seat in the Royal Box at Wimbledon months after Sir Tom’s death in 2021 where she stood to applause and cheers.
But just three years later she and her husband had been banned by the Charity Commission from being charity trustees.
Mrs Ingram-Moore described the commission’s inquiry as a “harrowing and debilitating ordeal” which had left the family feeling suspended in “constant fear and mental anguish”.
A quote on her website, attributed to Mrs Ingram-Moore, described how she feels a “weight of responsibility for doing the right thing, for not letting people down and responding to the love and compassion that has come our way”.
He became Captain Sir Tom Moore when he was knighted by the Queen
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What did the Charity Commission report say?
Captain Sir Tom Moore’s daughter and her husband are accused of “repeated” misconduct in a report by the Charity Commission about the running of the Captain Tom Foundation.
The 30-page document acknowledges that the foundation, set up in the war veteran’s name, was created during the Covid-19 pandemic – “a period of global turmoil”.
“However, the commission has concluded that Mr (Colin) and Mrs (Hannah) Ingram-Moore’s misconduct and/or mismanagement was not an isolated incident but a repeated pattern of behaviour which continued past the worst of the pandemic,” the report said.
Here are some of the findings of the report, which follows an inquiry opened in June 2022:
The Ingram-Moores’ company, Club Nook, was to be paid an advance totalling £1.5 million in a book publishing deal, according to a redacted document provided to the Charity Commission by Penguin Books.
This was reduced to £1,466,667 after the cancellation of a planned fourth book.
However, the commission said that “to date the charity has not received any money from the first publishing agreement”.
The report said that the private limited company Club Nook Limited was incorporated in April 2020, with Mr and Mrs Ingram-Moore as company directors who, in addition to their two children, hold shares in the company.
Literary agent Bev James, who represented Captain Tom, told the inquiry that her “understanding” was that the Ingram-Moores “were very clear that they did not want the money from the books to go to charity, but they would make a donation when the Captain Tom Foundation was set up”.
The report said it “appears that Captain Tom himself believed or intended that (his book) Tomorrow Will Be A Good Day would in some way financially support the charity”.
It references the book’s prologue, which is attributed to Captain Tom, and reads: “Astonishingly at my age, with the offer to write this memoir I have also been given the chance to raise even more money for the charitable foundation now established in my name.”
The report’s authors say: “The inquiry cannot see how the first sentence in the above quote from Captain Tom can be interpreted as anything other than funds provided to Captain Tom for writing his memoir would flow to the charity to continue his charitable work.”
They continued: “The inquiry formally wrote to Mr and Mrs Ingram-Moore on 4 October 2022 and 23 November 2022 setting out the information it had gathered, to provide them with an opportunity to rectify matters by making a donation to the charity in line with their original intentions as understood by those involved.
“On both occasions they declined to do so.”
The Charity Commission “concluded that the public had a reasonable expectation that the Captain Tom books they purchased, in particular Captain Tom’s autobiography Tomorrow Will Be A Good Day, would have financially benefited the charity and the public would understandably feel misled given no donation has been made to the charity.”
“The Ingram-Moores’ failure to honour the donation to the charity following the first publishing agreement, and the misconduct and/or mismanagement as evidenced in this report, has seriously damaged the reputation of the charity,” it continued.
– Demolished spa block building
The Ingram-Moores used the name of the charity in an initial planning application for a Captain Tom Foundation building in the grounds of their home.
The Charity Commission said local council documents show decision-makers gave “significant weight… to the fact that the charity was to use the proposed building for its charitable purposes”.
A revised planning application, which added a spa pool facility, did not feature the word “charity” or “foundation”, was refused permission and a demolition notice was issued. The building was levelled in February this year.
Mr and Mrs Ingram-Moore said the inclusion of the charity’s name in the original planning application was an “error, though they did have the intention to use the building for charitable purposes”, according to the report.
“The inquiry was told that this oversight was as a result of the fact that they were both busy undertaking ‘global media work’ which meant that their attention was on the substance of the application ‘rather than minor errors in the design and access statement prepared by a planning consultant acting on their behalf’,” it continued.
“It is the view of the inquiry that Mr and Mrs Ingram-Moore’s actions in using the charity’s name in a planning application on their own property would have increased the prospects of that application being successful.
“A failure to consult the full board of trustees and seek their authorisation also suggests that Mr and Mrs Ingram-Moore were using the charity and its name inappropriately for their private benefit.”
It said that press coverage of the demolition “negatively affected the charity” and this “could have been mitigated if the decision to link the charity to this planning application had been properly considered and authorised by the unconflicted trustees”.
– Payment for Virgin Media awards
Captain Tom acted as a judge for the Virgin Media Local Legends Awards between 2020 and 2021, for which he was personally paid £10,000.
Mrs Ingram-Moore acted as his substitute during this campaign, and this arrangement was agreed in advance of Mrs Ingram-Moore being a trustee or taking up her employment at the charity.
At about the time the Local Legends Awards concluded, Mrs Ingram-Moore was approached to become a judge for the following year’s awards, according to the report.
It said that in September 2021, while employed by the charity as its interim chief executive, she entered into an ambassador services agreement with Virgin Media for the judging and presenting of the Virgin Media Captain Tom Foundation Connector Awards.
As a result of the ambassador agreement, Mrs Ingram-Moore was personally paid £18,000, and in addition Virgin Media donated £2,000 to the charity, the report said.
The report added that “the inquiry does not agree with Mrs Ingram-Moore’s assertion that this was something that she undertook in her personal capacity – there is no evidence to suggest that this work was done outside her contracted work hours, or that annual leave was booked to undertake the role”.
It noted that in Mrs Ingram-Moore’s signed employment contract, dated August 31 2021, “there is no clause relating to conflicts of interest”.
“In the covering email of the same date to (charity trustee) Mr (Stephen) Jones with the signed contract attached, Mrs Ingram-Moore states: ‘I have signed the contract but removed the conflicts of interest clause as this is not a legal requirement and given my responsibilities is too restrictive. It is a given that I will not be doing anything to conflict with all my roles but I cannot be in a position that I have to request authority at every turn, my life would grind to a halt, I am sure you understand.’”
The report continues: “One month after signing her employment contract and having purposely taken out the conflicts of interest clause, Mrs Ingram-Moore signed the ambassador agreement from which she benefited significantly.”
Trustees instructed that a Captain Tom limited edition barrel-aged gin be removed from the Captain Tom Foundation’s online store as it was not an authorised charity product, the report said.
The £100-a-bottle spirit, made by Otterbeck Distillery, was advertised on the distillery’s website as “all profits” of the sale going to charity.
But the report found “there was no written agreement in place detailing the arrangement between the charity and the Distillery for the limited edition gin”.
“The unconflicted trustees told the inquiry that once they learnt about the limited edition gin, they instructed Mr Ingram-Moore to remove it from the charity’s online store as it was not an authorised charity product,” the report said.
The inquiry found that of the 100 limited edition gin bottles that were produced, 21 were sold resulting in a donation of £530 to the charity.
In addition to the limited edition gin, a regular Captain Tom Gin for £35.95 a bottle was also available.
The inquiry found that a “written agreement was in place for the regular gin and that as per the agreement, the charity received a £1 donation per bottle sold which raised £8,960 for the charity”.
A spokesperson for the Captain Tom Foundation said: “The Captain Tom Foundation is pleased with the Charity Commission’s unequivocal findings regarding the Ingram-Moores’ misconduct.
“We join the Charity Commission in imploring the Ingram-Moores to rectify matters by returning the funds due to the Foundation, so that they can be donated to well-deserving charities as intended by the late Captain Sir Tom Moore.
“We hope they do so immediately and without the need for further action.”
