The worth of gold continues to rise, with the gleaming metallic once more catching investor consideration around the globe over latest weeks. However what’s fuelling the brand new “gold rush?”
The worth of gold has been rising because the pandemic, and particularly throughout the previous few months, when it set a brand new document on a number of events.
On Oct. 7, the primary gold futures value went above US$4,000 an oz for the primary time, and reached an all-time excessive of roughly $4,380 on Oct. 20. As of publication, the worth was hovering round $4,130.
Thus far in 2025, gold futures have grown in worth by about 60 per cent and which will depart some questioning if now could be the time to purchase.
“There’s something of a gold rush on in the meanwhile. Gold, within the fall of 2025, is the perfect performing asset class of the yr by far, alongside different valuable metals like silver and platinum,” says Adrian Ash, director of analysis at gold shopping for and promoting platform BullionVault.
“A bodily lump of uncommon valuable metallic acts as forex that doesn’t depend on any authorities survival or any regime or jurisdictions or authorized permanence and continuity for it to carry worth.”
Ash goes on to say gold is “the last word forex in a disaster,” and the way in latest weeks, “we’re an actual sort of ‘disaster’ sized transfer into gold by traders.”
So what’s driving the worth proper now?
What’s behind the brand new ‘gold rush’?
Provide and demand is without doubt one of the predominant elements that drive the worth of gold, which means the extra that consumers wish to buy the metallic for any cause, the upper its value turns into.
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Gold’s worth is measured most frequently based mostly on the worth it’s anticipated to achieve throughout the subsequent few months — often known as gold futures. This elements in ranges of provide and demand based mostly on present tendencies, in addition to geopolitical dangers, and financial gauges, together with inflation.
“With gold, you’re basically speculating that the worth will go up long-term. Making an attempt to find out that could be a little bit of a guessing recreation as a result of we don’t know if demand will go up with time — it may very well be a short-term development that modifications,” says Devin Cattelan, a portfolio supervisor with Verecan Capital Administration.
“Gold isn’t one thing that secure and secure as an funding as a result of it does fluctuate over time.”

Traditionally, Ash says gold tends to do higher in additional unsure and risky financial occasions as a result of it isn’t as uncovered to financial dangers, whereas stronger durations for the worldwide economic system could encourage traders to buy shares, actual property and different belongings and drive the worth of gold down.
It is because, in principle, gold will maintain its worth higher throughout financial downturns like a recession, or geopolitical occasions like a struggle — or a pandemic.
“The pandemic was a highly regarded interval for gold. Gold actually got here into its personal as a retailer of worth when the worldwide economic system shut down,” Ash says.
Ash additionally says that though gold has been on a gradual rise over the previous few a long time, the latest spike in costs dates again principally to final fall.
“The commerce tariffs clearly have actually spooked everyone,” Ash says.
In the course of the United States election in 2024, then-Republican candidate Donald Trump campaigned on utilizing tariff insurance policies to spur financial progress within the U.S.
In October 2024, gold was price roughly US$2,700.
Ash believes that when Trump received the election and have become president, traders prioritized shopping for gold due to the anticipated adverse impacts of tariffs on world economies, which meant a rise in demand and rising costs.
In latest weeks, that volatility dialled up, and so too have costs for gold.
“What you’ve bought in the meanwhile is you’ve bought contemporary uncertainty round Trump’s coverage in direction of China, and flip-flopping on his assist for Ukraine. On the similar time, domestically with what’s occurring with ICE and the Nationwide Guard, with John Bolton being arraigned, I believe lots of people are very spooked by all of this, so cash managers, asset managers have made an actual return to gold,” Ash says.
However making an attempt to leap on the gold rush might include dangers, specialists warning.
“There have been lots of people who really helpful shopping for marijuana shares when marijuana was turning into authorized (in Canada). The business took off, however then reversed course shortly after, and lots of people misplaced some huge cash in that area,” Cattelan says.
“Time and time once more, we see tendencies that emerge and evolve, and a few folks can earn money in the event that they get in and get out on the proper time. However there are lots of people who lose cash as a result of they get in on the mistaken second.”
Though gold as an funding seems to be a strong alternative now, the good points will not be sustainable and may change with out warning, Ash says.
“It’s very tough to see this present fee of acceleration persevering with for much longer,” he says.
“I might recommend, don’t be rushed by the worth motion proper now. I believe it might be price taking a breath. FOMO is just not an excellent cause to speculate.”
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