The lavish spending habits of HGTV stars have at all times been a bit fascinating to look at. Perhaps it’s as a result of these are individuals we first noticed renovating houses, speaking budgets, and typically even making an attempt to save cash the place they may. Then out of the blue, you look slightly nearer, and also you understand their private lives inform a really totally different story. A way more costly one.
From luxurious jewellery to non-public planes, it looks like success on HGTV has opened doorways to a way of life that goes far past easy house enchancment. And actually, whereas a few of these decisions really feel comprehensible, others would possibly make you pause for a second.
Huge Purchases, Larger Statements
Take Jonathan Scott, for instance. His relationship with Zooey Deschanel made headlines, but it surely was the engagement ring that basically caught consideration. He proposed with a hoop from Van Cleef & Arpels, reportedly costing round $42,900.
Now, to be truthful, engagement rings are sometimes costly. However nonetheless, that’s not precisely a small buy.
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Jonathan and his twin brother Drew Scott additionally appear to take pleasure in spending on their private pursuits. Drew as soon as shared that he has invested rather a lot into his sword assortment. At one level, he even had a customized go well with of armor made, which price about $8,000. It sounds nearly like one thing out of a film, doesn’t it?
After which there are their shared hobbies. The brothers have recorded music collectively, releasing songs like “Maintain On” and “Let the Mild Shine In.” It’s not solely clear how worthwhile that enterprise is, but it surely does present they’re keen to spend cash pursuing passions outdoors tv.
One other attention-grabbing element—they reportedly take pleasure in escape rooms. Not simply sometimes, however a whole lot of them throughout totally different cities. That type of interest would possibly sound enjoyable at first, however when you concentrate on the associated fee over time, it most likely provides up shortly.
Island Residing and Costly Adventures
In the case of going all out, Sarah Baeumler and Bryan Baeumler is likely to be in a league of their very own.
The couple, recognized for reveals like “Renovation Island,” made a daring transfer once they bought a resort property within the Bahamas. The property, initially referred to as Emerald Palms, was purchased for $2 million. That alone is a big funding. However what got here subsequent is what actually stands out.
They spent a further $10 million renovating the resort into what’s now referred to as Caerula Mar Membership. Curiously, they’d initially deliberate to spend a lot much less—round $4 million. One way or the other, the challenge ended up costing way over anticipated.
And actually, that occurs extra usually than individuals assume, particularly with giant renovation initiatives. Nonetheless, going that far over funds takes a sure stage of economic consolation.
Their life-style doesn’t cease at actual property. The Baeumlers are recognized for having fun with water-based actions like boating, fishing, waterskiing, and diving. Anybody accustomed to these hobbies is aware of they’re not low cost. Gear, upkeep, journey—all of it provides up.
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Additionally they personal a number of boats and even maintain one within the Florida Keys for journeys to the Bahamas. And in 2022, they took issues a step additional by shopping for a personal aircraft, which Bryan discovered to fly himself.
It’s the type of life-style that feels nearly unreal for the typical individual. However for them, it appears completely regular.
Constructing Empires and Spending Sensible
Then there’s Chip Gaines and Joanna Gaines, who’ve turned their fame into one thing a lot larger.
Their journey began with “Fixer Higher,” but it surely didn’t cease there. Over time, they constructed what many now name the Magnolia empire. Certainly one of their main investments was increasing Magnolia Market on the Silos, which reportedly price round $10.4 million.
That house has grown into greater than only a market. It contains retailers, eating places, gardens, and even bakeries. It’s nearly like a full expertise relatively than a easy buying location.
Their enterprise ventures now stretch throughout books, house décor, leases, and even their very own tv community. In some unspecified time in the future, their model turned a lot larger than HGTV itself.
However they don’t simply make investments—additionally they spend on private life-style decisions. In 2025, they bought a Colorado mountain house for about $5.5 million, planning to renovate it for a particular sequence.
Additionally they present up at high-profile occasions in designer outfits, which, whereas anticipated, nonetheless highlights the extent they function on now.
Luxurious Residing within the Highlight
Christina Haack gives one other perspective on the lavish spending habits of HGTV stars.
Regardless of private challenges, together with a number of divorces, she nonetheless maintains a powerful monetary place. Her $12 million house in Newport Seaside says quite a bit about her life-style.
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Past actual property, she has ventured into enterprise along with her champagne model, Clé Cachée. The model itself leans closely into luxurious advertising and marketing, exhibiting pictures of designer objects and upscale settings. It’s much less about simply promoting a drink and extra about promoting a way of life.
She additionally ceaselessly shares glimpses of her life on social media—designer baggage, fashionable outfits, and journey to totally different locations. Typically tropical seashores, typically mountain getaways.
It creates an image that feels aspirational, but additionally slightly distant from on a regular basis actuality.
On the similar time, it’s price noting that sustaining that type of life-style possible requires steady effort. Tv offers, model partnerships, and enterprise ventures all play a task.
The lavish spending habits of HGTV stars, in a approach, mirror each their success and the stress to take care of a sure picture. It’s not at all times nearly having fun with wealth. Typically it appears like a part of the job.
And perhaps that’s the half individuals don’t at all times see.
