The track إيه الكلام؟ by Nayomi and Perrie is a lovely fruits of the voices of two feminine rappers, one Egyptian and the opposite Iraqi. The mix of the distinct voices makes for a catchy track. The most effective a part of the track is undeniably the refrain. When it begins, Nayomi is available in with faster-paced rap and a catchy rhythm. In distinction, when Perrie rapped within the earlier verse, her model was softer and extra whisper-like whereas nonetheless asserting dominance.
This is without doubt one of the foremost themes of the track: asserting dominance and mocking empty speak in a male-dominated trade. Not solely is there dialect–switching, however in addition they mix in English, saying phrases like “that is ‘bout that pay”. In a world the place English is taken into account considerably of a extra dominant and upper-class language, particularly in international locations that don’t converse English natively, it’s a energy play to introduce such phrases. There are additionally cultural references like Calvin Klein and Gucci. All of those might be seen as flexes and present their fellow rappers that they’re to be taken critically as a result of “take a look at my standing”.
The Iraqi and Egyptian dialects contribute to this theme. The Egyptian components have lengthy vowels and delicate consonants. That is the efficiency a part of the track—the refrain. The Iraqi components are aggressive with heavy consonants and extra compressed vowels. Throughout this half, Nayomi is ready to assert dominance and demand explanations.
This brings us to the lyrics of the track. This monitor appears to be a part of the broader theme in Arab rap of girls rejecting respectability politics. The start of the track begins with the 2 singers hugging playfully and laughing in a female means, which I seen as a pointy distinction with the dominance of the later components of the track. It’s nearly as if the distinction says, “Sure, they’re ladies. Sure, they’re highly effective”. With traces like “You all can’t see me from that distance?/I’m not the primary—you’re the third”. They aren’t making an attempt to stay well-liked however bragging about their place within the rap scene, saying that they’re farther than their friends. The title of the track and the hook “Eih El Kalam” which means “what’s the speak?” is loud and assured—an announcement of presence. It asks what the speak is for as a result of these ladies are within the scene, and they’re there to dominate.
The music video additionally clearly exhibits this perspective and dominance. Many of the photographs are from under, and the ladies put on huge, dishevelled coats and costume in outsized denims and shirts within the completely different scenes. A number of the garments could also be seen as “masculine,” however their use of ties and sitting with their legs unfold dealing with the backs of chairs all present their rejection of the gender norms and their assertion of energy.
General, the entire track is an announcement of their presence within the rap scene and their energy. It’s superbly culturally layered, and using all of the inventive components within the music video and the monitor helps to create a assured and linguistically and visually playful piece of artwork.
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