One Saturday in 2010, Gbola Lawson was knocking on the doorways of small brick-and-mortar shops in Lagos – Nigeria’s megacity of roughly seventeen million individuals – attempting to influence shopkeepers to put cookies on their cabinets. Though he held a full-time job in banking, he was serving to his girlfriend, Debby (now his spouse), develop the retail footprint of her fledgling one-person cookie enterprise, Fastizers.
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