Jaylen Brown helped lead the Boston Celtics to the 2024 NBA championship last season. He was their featured scorer and frequently accepted the role of guarding the opposing team’s best player. His stellar performances earned him the Eastern Conference Finals MVP and the NBA Finals MVP awards.

Since Boston’s incredible championship run ended, Brown has been living his best life. 

He joined up with former Celtics big man Tacko Fall to make the pilgrimage to Mecca. He launched a philanthropic non-profit company called Boston XChange along with Jrue Holiday. He had people talking when he turned up to Las Vegas Summer League with Kysre Gondrezick, and he’s been snapped doing his viral underwater workouts.

However, Brown has taken his summer to another level following the release of his song with A$AP Ferg. The track is titled “Just Do It,” which some view as a shot at Nike, with whom he’s had a strained relationship and at least partially blames for his omission from the 2024 Paris Olympics. Grant Hill has dismissed that notion as a “conspiracy theory.” 





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