K.O Cheers To New Partnership With Martell Cognac. South African hip-hop star K.O officially announced an exciting new partnership with Martell Cognac, marking a significant milestone in his career. The collaboration sees the rapper aligning with the prestigious cognac brand, renowned for its rich heritage and luxury appeal.
K.O has amassed a respectful reputation in the industry and beyond. Taking to Instagram, the Skhanda World boss expressed his gratitude and excitement following the brand ambassador deal. “Thank you to the SA @martellofficial team for bringing me on board as an ambassador for the brand. Kicking off a new and exciting partnership! Celebrated with the Memberrs, cheers to a bright #blueswift future,” wrote K.O
K.O has not only built a reputation for creating chart-topping music, but his business acumen has also demonstrated a high level of versatility and a deep understanding of the South African entertainment industry and its culture.
During the celebration of his brand ambassador deal with Martell, the rapper shared that most brands value his professionalism, particularly because he has a knack for turning everything he touches into gold.
“I try for the most part to keep it cool with everyone that I’ve actually ever encountered in this business whether we end up having fallout or whatnot. But I can probably say that I think I probably afford the brand to actually land in certain places maybe where it couldn’t have, just by virtue of just like the pull that I have and my humility. People have actually gone to kinda trust what I put my hands on,” he said.
