Jerry Jones might be the only person happy with the Cowboys this year.
Based on Forbes’ list of 2024’s most valuable sports teams, the longtime Cowboys owner has no incentive to fix team.
On Thursday, Forbes shared its annual rankings of the most valuable sports franchises, and the Cowboys were No. 1 for the ninth consecutive season, per Cowboys writer Clarence Hill Jr.
According to Forbes, the Cowboys are worth $10.1B, making them the first sports franchise to eclipse $10B.
Not bad for a team that hasn’t won a championship in nearly 30 years.
Dallas has a $1.3B lead over the second most valuable sports team, the Golden State Warriors, who have won four NBA championships since 2015.
The Cowboys’ valuation increased by 12% from 2023 and is the third consecutive year the franchise received a valuation north of a billion dollars.
Unfortunately for Dallas, its wins have decreased 58.3%, from 12 last year to five through Week 14 this season. The Cowboys’ 27-20 “Monday Night Football” loss to the Bengals dropped their playoff odds to 0.2%, per ESPN’s Football Power Index.
As bad as things have gone, there’s a chance few things change during the offseason. CeeDee Lamb and Dak Prescott extensions kick in, which could limit the team’s aggressiveness in free agency.
Head coach Mike McCarthy, who’s on the last year a five-year contract he signed in 2020, has received support from Prescott and edge-rusher Micah Parsons.
Hall of Fame Cowboys quarterback Troy Aikman recently said he predicts McCarthy will survive Dallas’ lost season and coach the team in 2025.
Forbes writes, “Despite not winning a Super Bowl since the 90s, the club continues its dominance off the field.”
That seems to be what matters the most to Jones. If something makes billions of dollars, why fix it?
