Our new guide, How we made it in Africa II: Actual tales of entrepreneurs turning alternative into revenue, is accessible right here. The guide was just lately shortlisted for the Enterprise Council for Africa (BCA) African Enterprise Guide of the Yr Awards 2026.
Interview with Seun Rasheed
FOUNDER AND CEO, SOUK FARMS
Lives in: Kigali, Rwanda
Nigerian-born Seun Rasheed was working for oil big Shell in Qatar when a vacation to Rwanda set him on a special path. In the course of the journey, the extensive hole between the native value of ardour fruit and what it offered for in Europe caught his consideration. He realised there was a chance to construct an export enterprise round that value hole.
Seven years later, SOUK Farms provides Rwandan-grown produce – together with avocados, chillies and beans – to supermarkets in Europe and the Center East. How we made it in Africa editor-in-chief Jaco Maritz spoke to Rasheed about his entrepreneurial journey and the teachings he has learnt alongside the way in which.
Subjects mentioned through the interview embody:
-
How simple it’s to start out an agricultural export enterprise in Africa
-
Farming challenges: is Clarkson’s Farm correct?
-
How lengthy SOUK Farms took to turn out to be worthwhile
-
Why Rasheed selected Rwanda over Nigeria
-
His key entrepreneurship classes
Watch the complete interview under: (solely accessible on How we made it in Africa)
