Nota advises Emtee To Rejoin Ambitiouz Entertainment. In a recent social media post, music industry commentator Nota expressed his concerns about Emtee’s career, stating that the artist’s best work was during his time with Ambitiouz Entertainment. Nota remarked that since departing from the label, Emtee’s trajectory has been “downhill,” indicating a significant decline in both his artistic output and public perception.
Following the release of DIY 3 today, Nota emphasized the urgency of Emtee’s next album, suggesting that it could be his last if he does not consider returning to his roots. “If he does return, then he can get back to his best,” Nota asserted, underscoring the potential for a revival in Emtee’s music and career should he decide to come home.
Furthermore, Nota criticized the artist for seemingly leveraging his children for public sympathy, stating that Emtee should focus on making them proud through his music rather than seeking clout. “He needs to fulfil the promise to his kids,” Nota said, highlighting the importance of authenticity in both personal and professional spheres.
Emtee, known for his powerful storytelling and emotive lyrics, has experienced a tumultuous journey since his breakout success. The release of DIY 3 has sparked mixed reactions amongst South African Hip hop followers with some criticizing the rapper for releasing an album that falls short of his previous project.
Nota has been the biggest critic of Emtee and he also shared his views on the DIY 3 album saying; “As much as a fall off is sad to witness Emtee at his worst is better than 25K, Usimamane, Tony Dayimane, Frank Casino, Flow Jones Jnr, Maglera & the rest. Well done to Loatinover Pounds on dropping the SA Hip-hop album of the year. He’s Top 5 & the Big 3 is unchanged after DIY 3!”
