“People Trust What I Put My Hands On”: K.O On Working With Reputable Brands. Shaking up the realms of luxury spirits and music, acclaimed South African rapper K.O inked a deal with Martell Cognac last year.
Renowned for his influential presence in the music industry and his exceptional taste, K.O’s collaboration with the prestigious cognac brand is set to forge a new alliance between high-end spirits and contemporary artistry.
Speaking during an event last night celebrating his partnership with the cognac brand, K.O said that he always strives to make sure he maintains good relationships in the cooperate world. “What I have been harnessing and just trying to make sure that if I meet someone 20 years later in the space I can still actually embrace and hug that person and not actually look at him sideways,” he said.
His success in these ventures is attributed to his keen understanding of brand identity and his ability to create authentic connections with his fan base. This approach not only boosts the credibility of the brands he works with but also reinforces his standing as a cultural influencer.
“I try for the most part to keep it cool with everyone that I’ve actually ever encountered in this business whether we end up having fallout or whatnot. But I can probably say that I think I probably afford the brand to actually land in certain places maybe where it couldn’t have, just by virtue of just like the pull that I have and my humility. People have actually gone to kinda trust what I put my hands on,” he added.
K.O’s strategic partnerships have not only enhanced his brand but have also provided a platform for him to reach new audiences and explore different facets of his career.
