With this new identify, we’re proudly investing in our id as reporters, individuals who examine tales and confirm information. In an period of robots and algorithmic information, we affirm the indispensable worth of the skilled abilities of reporters.
A chatbot doesn’t know learn how to conduct an interview that’s each compassionate and skeptical. It might’t stand outdoors the immigration courts at 26 Federal Plaza, speaking with individuals as they’re whisked away by federal brokers. Certain, a reporter may use synthetic intelligence to sift by means of hundreds of pages of public information. However solely the reporter herself can go all the way down to the courthouse and wrest these paperwork from the workplace clerk.
We imagine in reporters who’ve the expertise to ferret out info that highly effective individuals don’t need us to know. Our new identify tells the world what we stand for.
Six months of brainstorming classes, model consultants, focus teams and on-line polls reached a transparent consensus that The Metropolis Reporter greatest conveys our values.
Our new identify will make our reporting simpler to search out and simpler to share. We hope whenever you inform your pals “I realized it in The Metropolis Reporter,” we’ll be instantly recognizable as a information outlet that prioritizes journalists and their ability in serving New Yorkers.
The considerate reporting you’ve come to count on from THE CITY just isn’t altering. Our pigeon mascot, Nellie, has a recent search for a recent period. However she hasn’t flown away. And we’re nonetheless right here, holding New York Metropolis’s highly effective accountable and to serving to you navigate this loopy metropolis all of us love.
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