Oops!… Britney Spears is doing it once more.
“For the previous 12 months, Britney has been engaged on a top-secret challenge,” a supply near the pop star completely informed Web page Six. “It’s a deeply private challenge that each Britney and her followers have longed for for over 20 years.”
“It’s coming very quickly!” the insider exclaimed.
The supply revealed that Spears, 44, has been quietly making ready to unveil a significant new enterprise, which has been a longtime dream of hers.
The Grammy winner, who was noticed having fun with lunch at restaurant RinTinTin in New York Metropolis final month, “was not in NYC for enjoyable. She was there for enterprise,” the supply mentioned.
“She’s been working nonstop to organize for the disclosing, and she or he was in NYC for conferences concerning the challenge.”
Web page Six is informed the thriller enterprise is a life-style shopper product that Spears has been speaking about launching for years.
Whereas the “…Child One Extra Time” hitmaker has saved the small print below wraps, the thrilling challenge is just not associated to her music profession, in keeping with the supply.
The insider added that Spears could quickly journey once more for added conferences as she prepares for the massive reveal.
A consultant for Spears didn’t reply to Web page Six’s request for remark.
The information additionally sheds gentle on Spears’ current journey to New York Metropolis.
As Web page Six beforehand reported, the “Womanizer” singer was noticed making an attempt to go incognito throughout a lunch outing on the Manhattan restaurant.
Spears lined a part of her face with a shawl whereas eating on the fashionable eatery earlier than leaving along with her safety group.
Though it’s unclear what the worldwide celebrity ordered, her bodyguards had been later seen carrying a brown paper bag out of the restaurant, suggesting she took her meals to go.
The upcoming enterprise marks one other thrilling chapter in Spears’ profession as a businesswoman, having already constructed an enormously profitable trend and life-style empire.
The pop icon launched her first fragrance, Curious, in 2004 in partnership with Elizabeth Arden, adopted by her wildly well-liked Fantasy perfume in 2005.
The success of the scents helped set up Spears as one of many largest names within the superstar perfume business, along with her assortment increasing to dozens of perfumes over the previous twenty years.
In February 2025, Spears introduced a brand new partnership with magnificence firm Give Again Magnificence to supervise the creation, growth and worldwide gross sales of her fragrances.
“My perfume enterprise has at all times held a particular place in my coronary heart. It’s at all times been a manner for me to attach with my followers, who I like,” Spears mentioned in a press release on the time.
The “Poisonous” singer continued increasing her fragrance assortment as lately as September 2026, when she launched Goddess Fantasy, a restricted version eau de toilette that includes notes of mango, jasmine and vanilla buttercream.
Her enterprise ventures have additionally prolonged past the sweetness business.
In 2014, Spears launched her personal lingerie and sleepwear assortment, The Intimate Britney Spears, that includes bras, underwear, robes and different intimate attire.
Extra lately, the celebrity discovered huge success in publishing her 2023 memoir, “The Girl in Me.”
The tell-all grew to become an prompt New York Occasions bestseller, promoting a staggering 1.1 million copies within the US throughout its first week alone.
By January 2024, the memoir had offered greater than 2 million copies within the US, in keeping with writer Gallery Books.
