DJ Clen Talks “Too Viral” Album, Reveals Emtee’s Verse Was The Hardest To Secure. South African producer and DJ, DJ Clen, recently opened up about his experience crafting his latest album, Too Viral, in a candid interaction with a fan.
The fan’s question, posted on social media, probed into the dynamics of collaborating with various artists and the challenges involved in securing verses for the project.
DJ Clen’s response offered a mix of humour and respect, particularly when it came to securing a feature from one of SA Hip Hop’s most revered talents, Emtee. “Was actually so fun making this album,” DJ Clen began, setting the tone for what he described as a relatively smooth creative process. He went on to reveal, “I won’t lie. TOO VIRAL was easier to make than all my projects.”
However, not everything came without its hurdles. “Hardest verse to get was from Emtee,” Clen admitted, peppering his response with laughter emojis. He detailed how the elusive rapper finally agreed to record his verse, recounting the moment with a mix of admiration and urgency. “When he eventually decided to pull up to my studio for the verse, I had to push my gig back. Couldn’t miss recording a goat.”
Emtee, often hailed as one of South Africa’s most influential rappers, is no stranger to high demand. His lyrical prowess and unique style have earned him a legendary status, making every feature a coveted prize. Clen’s willingness to reschedule his commitments speaks volumes about the respect he holds for the artist and the importance of having Emtee on the album.
The exchange also shed light on DJ Clen’s collaborative ethos. While the fan inquired about the nature of his relationships with featured artists—whether they were purely business or rooted in camaraderie—Clen’s enthusiasm and anecdotes suggested a genuine connection and mutual respect with the talents he works with.
Released this month, Too Viral has been well-received, with fans praising the diverse roster of artists and the seamless blend of styles. Emtee’s contribution, though hard-earned, is undoubtedly one of the album’s highlights, adding to its depth and appeal
