6 Burna Boy’s most valuable endorsement deals

Burna Boy has emerged as one of Nigeria’s most commercially successful and influential artists since his mainstream breakthrough and has signed endorsement deals with various international corporations.

These are transactions underscore his cross over appeal and cultural impact. Nigerian music sensation, Burna Boy whose real name is Damini Ebunoluwa Ogiulu is very popular with people all over the world due to his musical prowess and high energy performances which makes him a good option for brand endorsement.

Below is a list of all the endorsement deals associated with Burna Boy:

1. Star Lager Beer: Embracing local heritage (2019)

In 2019, Burna Boy joined forces with Star Lager Beer, a Nigerian beer brand under Nigerian Breweries, to become one of its brand ambassadors. This partnership connected him with fans on a local level and positioned him as a symbol of Nigerian pride. Star Lager has historically collaborated with top Nigerian artists, celebrating Nigeria’s love for music, culture, and local brands. This deal allowed Burna Boy to remain relatable to his Nigerian roots, even as he gained international fame.

2. Pepsi: A global stage

Pepsi, known for aligning with global music icons, brought Burna Boy on board as an ambassador in 2019. This endorsement not only expanded his brand presence in Nigeria but also globally, as Pepsi has a strong international footprint. Burna Boy joined the ranks of prominent Nigerian artists such as Tiwa Savage and Wizkid, who had previously represented the brand. Pepsi’s endorsement aligned Burna Boy with a youth-focused audience, reinforcing his energetic and vibrant persona.

3. GLO (Globacom): Connecting with Nigeria’s leading Telecom giant

Meanwhile, one of Burna Boy’s significant endorsements is with GLO (Globacom), one of Nigeria’s top telecommunications companies. Signed for an estimated $200,000, this partnership positioned Burna Boy as a key face for the brand, strengthening his connection to the Nigerian market. GLO’s endorsement highlights Burna Boy’s status as a cultural icon within Nigeria and supports his image as a leading figure in African music. Through this deal, he joins a roster of prominent Nigerian celebrities who represent the brand and contribute to its visibility across the continent.

4. Chipper Cash: Financial inclusion and youth empowerment

Burna Boy joined forces with Chipper Cash, a financial services app operating across Africa and other parts of the world, in 2021. This collaboration was significant, as Chipper Cash is known for promoting financial inclusion in Africa. Burna Boy’s influence among African youths positioned him as a powerful advocate for financial empowerment and cross-border transactions within the continent. His partnership with Chipper Cash also included co-sponsorships for events and tours, merging music with financial access for African communities.

5. Oraimo: Championing smart accessories in Africa

Additionally, in 2022, Burna Boy secured an ambassadorial deal with Oraimo, a leading smart accessory brand in Nigeria known for high-quality products like earphones, chargers, and smartwatches. This collaboration highlighted Burna Boy’s influence in the tech accessory market and resonated with his younger fanbase, who values stylish, functional devices. As an ambassador for Oraimo, Burna Boy has contributed to the brand’s image as a modern, vibrant company that aligns with Africa’s fast-growing tech-savvy audience.

6. Martell Cognac: Representing a global spirits brand

In 2016, Burna Boy became the brand ambassador for Martell Cognac, a globally renowned spirits brand. This partnership underscored his association with luxury and sophistication, aligning him with Martell’s image as a premium cognac brand. This deal showcased Burna Boy’s versatility and appeal to an upscale market, adding to his status as a multi-faceted artist who resonates across different demographics. Representing Martell allowed Burna Boy to engage with an international audience while embodying the brand’s values of elegance and authenticity.

Conclusion

Burna Boy’s endorsement deals have established him as a powerful voice not only in music but also in African and global culture. His partnerships, ranging from beverage brands to financial services, reflect his commitment to African pride, youth empowerment, and cultural authenticity. As his career progresses, it is likely he will continue to attract brands that align with his values and resonate with his diverse audience worldwide.

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