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Dalgety Natural Teas, based by Guyanese entrepreneur Mark Dalgety, is one in every of 5 Black-owned companies that has benefited from free TV promoting as a part of Channel 4’s award-winning Black In Enterprise initiative in partnership with Lloyds Financial institution.
The initiative, which goals to handle obstacles confronted by Black entrepreneurs, offered every of the 5 companies with £100,000 price of airtime and a TV advert. The 5 enterprise homeowners additionally obtained six months of tailor-made advertising and marketing and enterprise assist from Channel 4, Lloyds Financial institution, and social enterprise DOES.
Every 30-second industrial stars the enterprise founder alongside comic Judi Love. The Dalgety Natural Teas advert airs from 12 February – 31 March.
The texture-good advert begins with founder Mark wheeling a crate of tea into a vibrant studio. He then explains that they’ve an natural tea for each second earlier than slicing to Judi, who’s lounging on a mock-up seaside and sipping on a cuppa. She relaxes as she compares the tea to the power of the Caribbean solar and asks, “Wait…who drinks tea on a seaside?” The scene ends with Mark saying the tea is so good you can drink it anyplace!
Dalgety Teas says, “That is the most important alternative Dalgety Teas has ever had, and we’re actually grateful to Channel 4 and Lloyds Financial institution. A nationwide TV marketing campaign provides us a platform to introduce Dalgety Teas to new audiences who beforehand wouldn’t have heard of It. Presently, the UK supermarkets solely inventory our Teas on this planet meals aisle. By having a nationwide TV marketing campaign, we hope to have our teas stocked within the tea part, the place we must be.”
For extra details about Dalgety Natural Teas, go to dalgety.co.
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