The Planters NUTmobile, a 26-foot-long peanut-shaped vehicle, travels across the U.S. as part of the company’s marketing efforts. (Planters)
LOS ANGELES – Do you dream of hitting the open road in a peanut-shaped vehicle? Planters is giving three lucky people the chance to drive its iconic NUTmobile across the country while earning $45,000 a year, plus travel stipends, health benefits, and a 401(k).
Applications are open through Feb. 14 for the one-year position, which runs from June 2025 through June 2026. Drivers will serve as brand ambassadors, attending community events, parades, and grand openings while managing logistics and promoting Planters’ products.
What is the Planters NUTmobile job?
Why you should care:
The NUTmobile job offers a $45,000 salary, travel stipends, and health insurance that includes dental and vision coverage. Drivers will work as part of the Peanutter squad, representing Planters at events and engaging with local communities across the U.S.
The role also requires drivers to manage event planning, pitch local media outlets, and sometimes dress up in costume for character performances. According to Planters, applicants must demonstrate a “proficiency in nut-related puns” to excel in the position.
How to apply for the NUTmobile job
What they’re saying:
To join the Peanutter squad, candidates need a college degree, preferably in communications, marketing, or public relations, and a valid driver’s license. Planters is accepting applications through Feb. 14.
Applicants should submit a resume and a short video explaining why they’d be a good fit for the team. The video can highlight relevant skills, a sense of humor, and enthusiasm for life on the road.
Planters also notes that strong organizational and public speaking skills will be key for managing events and interacting with media outlets along the journey.
What it’s like to drive the NUTmobile
The backstory:
The NUTmobile, a 26-foot-long peanut-shaped vehicle, has been a staple of Planters’ marketing efforts for years, attending events and bringing smiles to communities nationwide. Drivers act as corporate ambassadors, helping to plan routes and represent the brand at local events.
Planters’ NUTmobile is often compared to Oscar Mayer’s Weinermobile, though the NUTmobile pays $10,000 more annually. This unique opportunity allows drivers to combine travel, creativity, and marketing while gaining hands-on experience with public relations and event planning.
The Source
This story is based on reporting from the Associated Press and additional information provided by Planters.
